Audience Aggregation

I ran across a new term this morning that grabbed my interest:  "Audience Aggregation"

The term rang the "Big Data" bell in my head and started me thinking.

A movie theater is an Passive "Audience Aggregator".   It gets a viewing audience by selling admission tickets to movie goers are the attending audience.

The movie industry is an Active "Audience Aggregator" advertising the movie to a broad potential movie attending audience.  Marketing.

If Big Data has information about everybody then all that is necessary is to search big data on "Audience Type Name" and the analytic program produces "Audience Aggregation Data".  Perhaps it is ranked in attendance probability.  The Aggregated Audience is the target market down to the individual identification name level.

Audience Aggregation =  Ultimate Marketing

Audience Aggregation =  Business Intelligence

Business Intelligence has a strong connection to Business Objective.....which is......Profit!

That is about as simple as following the money.

"Collective Needles" in the "Big Data" haystack is my definition of "Audience Aggregation" in a Big Data driven environment. 

Audience Aggregation in the "Big Data" world is "Data Driven Marketing" With information analysis tools to identify individual marketing targets.  Just like identifying drone targets in a different business sector.  Both sectors driven by the same model:  Total Information.  Only the application of Total Information is different.

Security Warfare sector is the leader in Big Data collection, analysis to create knowledge and specific target identification for action.

Big government programs that private industry could not undertake are often the initial front end investment in research producing a model as well as means to apply it on a large scale that spins off to private industry application.  Examples too numerous to mention.

It would not be surprising to find that private industry in partnership with the development of security and intelligence for the government would become highly involved in application of the intelligence models and methods to commercial applications.

At the core of "Big Data" is the physical facility where all that Big Data is stored, the "Big Data Base" that organizes it and the application programs that feed it, analyze it and produce actionable information and knowledge.  Evidence of all of this is what "Big Data" does when it is ultimately applied to that needle in the haystack and collectively to all the same needles in the haystack. 

Big Data Application Programs are a key to relating Big Data government program development to its spin off to commercial application in the business world.  The Big Data Application Programs and the companies that produce them are key to connecting government intelligence to business intelligence sectors.

The other key connector of government Big Data intelligence model and systems to  commercial Big Data is the key players that migrate from government to industry.  First order of business for these top level migrators is simply continuing to apply their knowledge and expertise to government systems but from the private industry side.  Emerging growth opportunities are open to those same people on the purely Business Intelligence sector.  Big Data is fundamentally generic early front running movers and shaker individuals in the Business Intelligence world will most likely come from top level government positons.