Saturday, October 25, 2014

Apple Pay - Credit Card Killer?

Google this:  Apple Pay "credit card killer"  that's a link, no need to Google it!

Interesting ambiguity "credit card killer".  The first meaning of course is that Apple Pay replaces the need for a plastic card.

Tim Cook, according to one web site called Apple Pay the "credit card killer".

What if Tim is hiding his intention for planned payment system to kill the credit card industry with a technological advancement......The credit card industry at the core is simply a clearing house.  Matching up customer receipts and expenditures to accomplish bank account shuffling of funds between banks.  Like bank clear checks.

Matching and clearing are relatively simple applications that pay the credit card industry a vast amount of money.  Owner loyalty and perks?  That is easy to offer by Apple as well.  Insurance for last cards?  What lost cards.  Fraud?  Not much.  Consumer complaint settlement?  That is something that can be spun off sold to a third party.

I think the long range plan is to kill off the credit card industry business model and profit making with a better, less costly and more efficient system.

That plan is a step to what beyond it.

Apple money?  Positive money vs debt money?

The establishment credit card industry in the USA is too old, to entrenched in its back office operation to be a "Kill off" target.  It is easier to establish a new technological money processing system in a foreign where the environment is more conducive due to government control that the USA lacks.  (Plenty of control of government however) .

Apple Pay is targeting China big time!  What if China gets a payment processing system that is the envy of the world for efficiency, benefits and price?  The world will beat a door to it, or beat down the doors to get it.   What is Tim Cook's real long range plan for Apple Pay?  The check out counter might just be the foot in the door.

Just blue sky speculating...................

Chrome/Macintosh leaped on this entry with an immediate hit like they were reading what I was writing in real time! Must have some alert established with Google?  I think I can figure the key words.




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