Wednesday, July 30, 2014

Apple and Crowd Sourced Location Services

The following is from this Apple link:

"Crowd-sourced Wi-Fi and cellular Location Services

If Location Services is on, your device will periodically send the geo-tagged locations of nearby Wi-Fi hotspots and cell towers in an anonymous and encrypted form to Apple to augment Apple's crowd-sourced database of Wi-Fi hotspot and cell tower locations. In addition, if you're traveling (for example, in a car) and Location Services is on, a GPS-enabled iOS device will also periodically send GPS locations and travel speed information in an anonymous and encrypted form to Apple to be used for building up Apple's crowd-sourced road traffic database. The crowd-sourced location data gathered by Apple doesn't personally identify you."

"Crowd Sourced" Interesting terminology.  Not spying because it comes from a crowd.  Hiding in a crowd makes a person anonymous.  Is that true?  Is "Crowd Source" the ultimate umbrella term that makes all data gathered from a crowd the antidote to to invading privacy of an individual?  What a wonderful thing to have an all purpose phrase that that absolves any and all data systems from any suspicion that it could invade individual privacy.  "But it was crowd sourced information, we do not know, cannot know who was in the crowd, therefore, nobody's right to privacy was violated."

Look at Apple's new patent: 

"Apple wants to help you get to your destination quicker and with less headaches. The company has been granted a patent (number 8,793,062) by the U.S. Patent & Trademark Office for “routing based on detected stops.” It involves crowd-sourced info from iOS devices such as iPads, iPhones, and iPod touches regarding stop signs, stop signs, and traffic patterns."

To paraphrase the greatest fear: "I'm from Apple and I am here to help you".  Yes, indeed.  just tell me where you are in real time all the time and I will help you as I help myself to your "crowd sourced" information.  And when the government wants to know from Apple who, specifically was in that crowd at a certain point at a certain time and everywhere they had been in a real time history and is armed with a court order/warrant and has the other "degree of separation" data that can find the needle in the haystack then we will see how an individual can never hide in a crowd.

Free private enterprise is even less controlled by our privacy rights than government.  There is money to be made in private information.  The government only makes power from data and information.  Business makes big bucks from it.

Big business says crowd sourced data is OK.  No problem here in using it to help you.

Billguard is a crowd sourced app at the Apple App Store that used crowd sourced credit card info to help protect the card holder from fraud.  Lead line at the link:  "Take Control of Your Money" .  Hmmmm......parse that if you will.  Who exactly is taking control?

The App maker says at this link:

"All this data on how and where people spend their money is potentially lucrative, but Samid says his company has no plan to sell the information as marketing analytics. Instead, he says, he’ll be charging a fee to merchants to review their breach record and award them a certification based on their trustworthiness. However, this is still a few months down the road, so the details aren’t nailed down yet."

Moral hazard ahead?  Trust me, I am here to help you.







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