Snowclone

This fascinates me:  http://www.nakedcapitalism.com/2016/11/these-three-keen-websites-will-improve-your-language-skills.html

Using my framing I would spell it SnowClone.  Big points and bragging rights to Glen Whitman for being the first to use this word  and explain it a concept that has the look and feel related to a meme but defining a structural conceptual format of a meme phrase or MemeifiedCliche.

https://en.wikipedia.org/wiki/Snowclone

https://snowclones.org/

https://en.wikipedia.org/wiki/Synecdoche

https://en.wikipedia.org/wiki/Metonymy