http://blog.amazingmail.com/blog/direct-mail-marketing-mailing-list
"Identify Your Audience
It’s crucial to understand the importance of the contacts on your direct mail mailing list. The USPS® offers a targeting tool called Every Door Direct Mail®, which requires you to mail to all households in whatever carrier route you choose. This tool is presented as a targeting tool because it gives information on demographics, but it doesn’t actually allow you to target based on certain demographics -- just shows you the statistics for each carrier route. So, you’ll end up spending money on mailing to people who don’t even fit your target audience. If you’re mailing to people who aren’t interested in your brand, that’s a waste of time and money. It’s best to use a tailored, targeted mailing list of customers who fit the demographics you’re seeking to optimize your brand engagement."
This rings a bell!
Back somewhere in this blog I wrote about the numbers added to the zip code and how they related to carrier routes within a city. That is how "Identify Your Audience" gets (connects to) some demographic information data base!
Marketing genius!
Monetize the data base. But this is a quasi governmental entity!
Google search results on "identify. your audience"
https://www.google.com/search?client=safari&rls=en&q=usps+%22identify+your+audience%22&ie=UTF-8&oe=UTF-8
https://www.usps.com/business/advertise-with-mail.htm
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