I enjoy George Lakoff's thoughts.  Coincidentally they appeared in two places today.

One was what he wrote here.  Why It's Hard to Replace the 'Fiscal Cliff' Metaphor

The other was Randy Wray's reference to Lakoff here:  A Meme for Money, Part 1: Introduction.  I have written about memes in prior entries to this blog.  They are the genetic element fragments of social thought that determine higher level frame development based on the way we tend to think.  That is what brings the two different links together.